As part of our company’s genesis, we thought long and hard about what our name should be. We believe that fun is a very important part of our culture as well as the innovative process. One of our team members loves word games and anagrams. After many fun options relating to innovation (our favorite subject), he came up with “IVANI“.
“What if we take out everything that is negative in innovation?” he asked. “What if we remove the words ‘no‘ and ‘not‘ from innovation?” So, by removing the letters “n-o” and “n-o-t” from innovation and then shifting a few letters, voila! Ivani it is.